iPad Air is lighter and thinner than previous tablets from Apple, but the competition in this market intensifies
Apple Inc. introduced a new generation of tablet computer. iPad Air 28% lighter – it weighs just 450 grams – and 20% thinner than the standard iPad.
length new tablet – of 24.6 cm and a thickness of – 7.5 mm. Apple claims it is – the lightest tablet on the market.
This new tablet has retained a 9.7-inch screen.
It incorporates the same chip that is installed on the latest models of smartphones Apple – iPhone 5S.
Previously, some experts have speculated that the iPad’s popularity is gradually eroding, and a leader in the market of tablet machines come with the Android operating system of Google.
At the presentation in San Francisco company also introduced new IPad Mini c Retina display resolution of 2048 by 1536 pixels.
California giant also introduced the cheaper MacBook Pro laptops with an improved display and battery with a longer operating time.
However, Apple has not revealed a new set top box, although many were looking forward to her appearance.
loss of market share?
The new IPad Mini display Retina
Amazon and Google have already demonstrated their version of small tablets – Kindle Fire HD and Nexus 7 – with the same high-resolution displays, like Apple.
“Now that the smaller iPad display Retina. lot of people thought that they should have been at them from the start,” – said an analyst at Ovum Tony Cripps.
“The loss of share [Apple] in the market is inevitable, given how much there is of new products from competitors, and it is not necessarily bad, as the sector as a whole is growing,” – he said.
“ The loss of market share is inevitable, given how much there is of new products from competitors, and this is not necessarily bad, as the sector as a whole is growing ”
Tony Cripps, an analyst at Ovum
“Now Apple has a cheaper model – due to the fact that the iPad Mini is worth less, but the company does not want to occupy the lower price segment, since it can not make any serious”, – says Cripps.
Apple has also announced that its new operating system – Mavericks OS X – for the first time will be available for free.
full version of the operating system Microsoft Windows 8.1 is $ 100. However, existing users of Windows 8 will get it for free.
The operating system Ubuntu (Linux) can be set free.
Competing operating systems
from Apple last financial report that sales of iPad tablet computers in the first nine months – until July of this year – reached 25.8 billion dollars
This
19% of the company’s revenue for the period.
experts pay special attention to applications Apple
However, Apple recognizes that the proceeds from the sale of all lines of tablets slowed three times compared to income from unit sales: Many buyers prefer the cheaper models of iPad Mini and iPad 2 than the high end model with a display Retina.
Companies also have to admit that it gives the market share to competitors.
According to the firm Gartner, only 53.9% of all cars sold in 2012, worked on the tablet operating system, Apple iOS.
Experts predict that by the end of this year, the Android operating system will take a leading position in the market with 49.6%, while Apple will have only 48.6%. It is expected that in 2014 the gap will increase.
Applications – the key to success?
However, analysts say the company IHS iSuppli, the data must be viewed in context, given the success of Apple’s app sales.
“ Apple offers a more attractive range of content applications for tablets, and it is clear that Google is now looking at this side of the “
Jack Kent, IHS iSuppli
“Apple has a strong lead in revenues from a single device,” – notes the analyst of this company Jack Kent.
“device with iOs brings in three or even four times the income of applications in the App Store, compared with a device running on Android in the Google Play”, – says Kent.
“Apple offers a more attractive range of content applications for tablets, and it is clear that Google is now looking in that direction,” – said the expert.
He added that many TABLET PC platform with Android, including the Kindle and the majority of computers sold in China, the program Google Play, where you can buy the app, just not in the factory configuration.
According to Apple CEO Tim Cook, at the moment there are 475,000 apps available to download for the iPad.
“ Apple since 2008, has spent on the development of 13 billion dollars, and applications earned less than $ 6 billion ”
Thomas Husson, an analyst at Forrester
However, another expert notes that Apple remains the priority of revenue from sales of computers, and the income from sales of applications are in second place.
“Some players, for example, Amazon, can afford to drastically cut prices because they have – different business model, based on content and commerce” – says Thomas Husson, an analyst at Technology Department of Forrester.
“Apple has spent since 2008 on the development of 13 billion dollars, and in applications earned less than $ 6 billion – he explains. – This is an impressive figure, but it pales in comparison with other indicators of the company”.
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