Tuesday, January 14, 2014
At one of the largest Russian portal Mail.ru first appear paid content. Under Afisha@Mail.ru dedicated to the art and entertainment, you can watch TV shows for money. This “News” told in the film company “Amedia” information was confirmed by representatives of the Internet portal.
– We plan to make this service. Exact dates yet, but we hope that it will happen this year – says the project Afisha@Mail.ru Alexei Antropov. According to him, internet holding talks on the delivery of paid content with the company “Amedia”. This created a number of famous films and serials (“Poor Nastya,” “My Fair Nanny”, “Not Born Beautiful,” “Closed School,” “Angels & Demons”, etc.). In addition, the media company owns exclusive rights to broadcast the American HBO content in Russian (“Sex and the City,” “Game of Thrones,” “True Blood,” “Boardwalk Empire”, etc.).
– We have such plans. I can not yet name the date. I quarter – exactly – says “Izvestia” Vitaly Studytskoho, CEO “Amedia TV.” – Already a user reading information about the series on Afisha@Mail.ru can press a button and watch for a fee serials on our own website “Amediateka”.
addition to running paid content Afisha@Mail.ru plans to create collection of Russian and foreign TV shows, says Antropov.
– Several hundred different shows can be viewed on a computer or tablet. Dozens are available online now – he said.
The producer Art Pictures Dmitry Rudkovsky activity internet sites around the legal content – a result which came into force on 1 August “anti-piracy” law. Investors have become more willing to invest in legitimate content – hoping to return on their investment within 3-4 years.
– The market can not develop without the rules common to all. If you invest in a licensed product, and I’ll get near the tent, where the same will sell itself “on the pocket”, who ruined faster? – Notes Rudkovskii. – While it was not possible to ensure that Internet users share income with owners, nothing happened.
– There are indications that the Internet wants to be a TV, – says Dmitry Mednikov, deputy director of RTR. – The most popular type of content – TV shows and movies.
Joint video services already developing several large Russian Internet sites. At the end of last year, “Playbill Rambler-SUP” has launched a service for the same business model as the future project Mail.Ru Group.
According to the Afisha@Mail.ru now on this site can be free and legally watch over 500 TV shows from different manufacturers. In this case, the Internet company earns on display advertising. Completely switch to a paid site screenings are planned. According to the Russian Association of Electronic Communications and HSE, video advertising – the fastest growing business sector in RuNet. Its total volume in 2012 increased by 118%, to 1.74 billion rubles.
As reported by “Izvestia” administration of social network “Schoolmates” is also in talks with major content owners. To prevent users from “Discover” to download pirated video on the site, we developed a special technology.
– We are in the process of negotiating c major players in the video market. With some of them have already started working. In particular, with the production company Yellow, Black & White launched several video channels where users are available for viewing TV series “Give young people” and “Traffic Light”, – said in October last year Arsene Israpilov, director of marketing and business development for the social network “Schoolmates” . Gay RTR also agreed with the legalization in the “Classmates” video from this manufacturer. Broadcaster, in particular, holds the rights to a number of popular TV series (“Kamenskaya”, “Brigade”, “Matchmakers” “Sklifosovskiy”, “Institute for Noble Maidens,” “Liquidation”). As the representatives RTR, for network users viewing will be free, but accompanied by a display of advertising. It will sell “Classmates”.
RTR also agreed to legalize their content and with the most popular Russian social network “VKontakte”.
– We propose a model three years ago – said Deputy RTR CEO Dmitry Mednikov. – They denied the obvious – the utility for themselves this model. But three years later, they agreed, and we are ready to legalize them our content. According Mednikova, broadcaster and gay will earn on advertising in the video. Proceeds will be shared equally. It is supposed to show the video in the player as “VKontakte”, and the generated RTR – the owner of the player will search for advertisers.
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