Sunday, August 28, 2016

Social Network “VKontakte” introduces money transfer system – Proceedings

Social Network “VKontakte” will launch money transfers between users until the end of this year. The function will be available in the web version, as well as in mobile applications. This “News” told several sources familiar with the plans of the social network. Representatives of the network “VKontakte” this information is not confirmed nor denied.

Transfer money in social networks will be using any credit card. And it does not need to know the recipient’s card number – you can send money to a specific person’s name, attach a card account to your account in “VKontakte”. It is unknown what will be the size of the commission while translating.

In February this year, a similar service has been introduced social network “Odnoklassniki” in partnership with the bank VTB24. To convert you need to bind your card (MasterCard, Visa, Maestro) to a profile in a social network, click on the “remittances”, select a recipient from your list of friends, indicate the sum of transfer. The recipient must also attach a map (there may be several) to the profile, then he can take transfer to any of the attached maps.

In the “Classmates” can be translated from 500 rubles to 75 thousand. Rubles at the same time, a minimum fee (for transfers up to 1000 rubles) is 35 rubles. Technical Services engaged in the processing company “Multicard”, part of VTB Group, as well as the processing of Mail.Ru Group.

The head of the press service of the social network “Odnoklassniki” Anastasia Zhbanov said that money transfers from card to card inside social networks are popular, and the average transfer amount is 4 thousand. rubles. According to her, since the service has become popular since the launch and users were asked to add the ability to transfer money abroad, the function of international money transfers has been added

-. Cash transfers for us – a logical development of multifunctional platforms – says Zhbanov. – “Classmates” is no longer just a search of school friends and social service platform. We can pay for public transportation, transfer money, watch TV, and we will continue to develop the service direction.

According to internal statistics of the social network “VKontakte”, when making monetary transactions within the social network 41% use credit cards , 22.5% use payment via SMS, 19% use electronic payment systems and 17.5% – payment terminals. Money in the social network users spend on the purchase of “voices” (the local currency “VKontakte”) or to run the advertisement. Themselves as “voices” are needed as in-game currency (social network applications), to buy gifts, stickers.

According to the company “Yandex”, the amount of remittances in their system in the first seven months of this year increased by 74% compared to the same period last year. The number of people doing the translation, increased by 37%. With regard to transfers from card to card, then the number for the year doubled, as the number of people using this service. Service at its calculations take into account transfers through a website and through mobile applications.

– Russians today are moving from cash to cashless payments and form their own payment habits, using several methods of translation, – said the representative of the press service of “Yandex” Anastasia Vasilchenko. – A growing number of transactions with electronic wallet, and a card. For example, for the year to 165% increase in the number of transfers from the card, including linked to the electronic wallet.

The Rector of the University of Innopolis Alexander Tormasov states that financial technology recently received a strong impetus to the development.

– Financial institutions are actively using instant messengers and social networks for easy access to their services and products. Social networks provide the infrastructure and will be able to make a mediation. “VKontakte” picked up this trend, – said Alexander Tormasov. – People are tired of the sluggish banks, a long wait and the Stone Age in the finance industry. The development of financial technology, especially on the basis of blokcheyna – general global trend, which greatly stirred up the traditional banking system and forced her to change. The spread of smartphones and the habit of easy payments lead to the fact that people already associate gadgets with the money.

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