The structure of Rostec promised to create a “Russian iPhone” for $130 – RBC

Photo: LM Otero/AP

the holding company Ruselectronics promised in 2018 to represent the Russian analogue of iPhone, but for the price multiple lower — $ 130. The previous attempt of “Rostec” to create such a competitor — YotaPhone — is far from the final

the Head of JSC “Ruselectronics” Igor Kozlov said that by 2018, the company, a member of the “Rostec” plans to introduce “Patriotic iPhone”, comparable with the American counterpart in quality, but much cheaper — around $ 130, reports TASS.

will look Like a new phone and what will be its specifications, Kozlov said. The press service of “Rostec” RBC said that to comment on the new product is premature. The experience of civilian production “Roselektronika” yet a little: now the holding carries out the procedure of reorganization and by 2025 plans to increase the share of such goods from 15 to 40%.

For Rostec and its structures is not the first attempt to get into the smartphone market. “Rostekh” owns 25,1% of the company Yota Devices, producing phones under the brand name YotaPhone. The head of Rostec Sergey Chemezov in September 2010, personally presented a prototype phone of the national development support networks of the fourth generation Dmitry Medvedev, then held the post of President of Russia. A mass market phone arrived three years later. Cumulative sales by the end of 2015 amounted to 96 thousand smartphones. Yota Devices has sold about 20 million smartphones the first generation and approximately 55 thousand smartphones of the second generation. In addition, the Chinese partner of Yota Devices — Jiliean — produced and sold 21 thousand phones in 2015.

the General Director TelecomDaily Denis Kuskov considers relevant the idea of creating a Russian analogue of the iPhone, but I’m sure to make a quality product at a low price is unlikely. “If we do something, we will do very expensive: $ 130 at the moment is 10 thousand. This is a budget models of our Chinese and Korean friends. I doubt very much that it will cost so much,” says Grand.

As Russia tried to get into the market gadgets

• Phone under the name YotaPhone manufactured by Yota Devices IPR Ltd registered in the British virgin Islands. She holds patents on technology used in the YotaPhone. In Russia, the company registered only permissions to the phone case. In 2016, 30% of Yota Devices for $ 46.2 million acquired a Hong Kong holding company, Rex Global. For the first nine months of 2015 losses Yota Devices was $ 30.7 million, revenue — $ 15.8 million
• the Company Oysters are the manufacturer of tablets. In 2015 it sold 300 thousand tablet computers, profit amounted to 10.7 million rubles. the Main owner of the company — Marina Voloshina, shares in it belong also Northolt Holdings Limited, registered in the British virgin Islands, and the Russian company “Automata Rus”.
• Under the brand name Perfeo produces tablets and other small electronics concern “Videoservice”, which also sells storage media.
• the Production of tablets, navigation devices, music players and other gadgets under the Russian brand Explay doing in China. Brand before 2015 belonged to “Them”, then rights were transferred to the British company Fly, in exchange for shares.

He noted that in 2015, Russia had sold 26 million smartphones. With this iPhone on the market is about 11% in the number of phones and 33% sales. Overall, the smartphone market shows growth, whereas, for example, the production of laptops is relegated to the background. The pieces reminded that at the moment there is some device that was made would be the only country, citing the example of Samsung and iPhone, which are created from components manufactured in different countries.